Dr. Andrew V. Abela, Associate Professor of Marketing

Department of Business and Economics, The Catholic University of America

Washington, DC20064 USA

Telephone 202-319-5235

Email abela(at)cua(dot)edu

TEACHING

Current

MGT 545 Marketing Management

MGT 546 Market Research

HSSS 101 The Person in Society

Previous semesters

MGT 558 Marketing and Community

MGT 557 Marketing Strategy

MGT 562 International Marketing

Research Concentrations

Marketing performance measurement

Marketing ethics and consumerism

Communication of Market Research and other complex information

Recent Publications

Abela, Andrew V. Advanced Presentations by Design: Creating Communication that Drives Action

Clark, Bruce H., Andrew V. Abela and Tim Ambler (forthcoming), “An Information Processing Model of Marketing Performance Measurement,” Journal of Marketing Theory and Practice

Clark, Bruce H., Andrew V. Abela and Tim Ambler (2006). “Behind the Wheel: Marketing Performance Measurement, Performance, and Learning,” Marketing Management, v. 15(3): 18-23.

Abela, Andrew V. (2006). “Marketing and Consumerism: A Response to O’Shaughnessy and O’Shaughnessy,” European Journal of Marketing, v. 40 (1/2): 5-16.

Clark, Bruce H., Andrew V. Abela and Tim Ambler (2005). “Organizational Motivation, Opportunity and Ability to Measure Marketing Performance,” Journal of Strategic Marketing, v. 13(4).

Teaching Experience

The Catholic University of America, Washington, DC.  2002-present. 

McIntire School of Commerce, University of Virginia, Charlottesville, VA.  1998-2000. 

Industry Experience

Marketing Leadership Council, Corporate Executive Board, Washington, DC.  Managing Director, 2000-2002

McKinsey and Company, Toronto and New York.  1992-1995 and 1996-1998

Procter and Gamble Co., Toronto. Brand Manager, Clearasil Brand, 1990 and Assistant Brand Manager, Crest andSecret Brands, 1987-1989. 

Education

Darden Business School, University of Virginia, Charlottesville, VA.  Ph.D., 2003

International Institute for Management Development, Lausanne, Switzerland.  MBA (Hons.), 1991

University of Toronto, Toronto, Ontario.  B.Sc. (Hons.), 1987.